Lo-fi, scanlines, sunglasses and a Sony walkman. The Retrowave style is a nostalgic trip to the electronic music and the low-resolution aesthetics of the 70s, 80s and 90s.
@alexsudin and his team have experimented creating retrowave-style pieces in a #fashionfilm format, like "Beauty bay", the cover of this article. We recommend activating the audio for a full experience.
If you're a retro fan, you should be having some nostalgia goosebumps by now. Don't be fooled by the flares, the chromatic aberration and the low resolution, they're typical #retrowave traits.
Forget about plugins: use a VHS, Beta or a MiniDV video camera.
The low quality look might be misleading, it's not easy to get the retro feeling right: Besides the color characteristics, the definition and the optical aberrations, only a good stylist, make-up artist and hairdresser will know how to properly capture the retro essence and send your models in a trip to the past.
@alexsudin has also integrated the retrowave look in some of his commercial productions, like this one for Ensostyle on which he mixed modern filmography with retro-styled shots.
Modern photographers and videographers are inspired by the aesthetics of the 70’s. The reason is simple: fashion is going through this stage, and many designers can trace their styles back to the 70’s. Many artists have begun to shoot again on film to achieve this effect.
I like old italian films with excellent lighting schemes and camera angle choices. For example, I recommend you to watch the film “Pane, amore e.....”, a wonderful movie with excellent acting by Sophia Loren from which I loved the photography direction.
It all starts with an inspiration. It can be a song or a movie. Just like in the Wes Anderson's films I like, I take special care of the colors and the framing.
First, I create a mood board containing a small collage of looks I want, scouted locations and any extra lighting or props we might need.
Then I look for models. I did most of my shootings in Russia, where that's not a problem. I met most of them in my shootings, and I worked with two or three model agencies for some projects. I also look through Instagram and get recommendations from my friends.
For extra help with the styling and the model direction on the set, I work along with a friend of mine who's a photographer too.
The retro look is just one of the faces of @alexsudin's work, discover his other creations and following to be up to date with his upcoming productions:
Beauty Bay / Cover video
Art director @MarcoPopelly
Style @extrasooqa / @MarcoPopelly
Make-up artists @inglinasvetlana_make_up / @Rockgerla / @obukhova_makeup
Hair @kokora_hair / @umaru.ru
Models @linda.lovely.linda / @extrasooqa / @nikitasaturnov / @sigma_chel / @69panika / @ms.kirilova / @daryyyaaaaa / @sasha_dzhuglo
Snow/Summer Fashion Show / Video #3
Make-up artist @obukhova_makeup
Hair @kokora_hair / @umaru.ru
Model @_m.a.s.y.a__ from @models_chelyabinsk / @pablo1997222222 / @tortiksavakado / @anastasia_shundeeva / @ryabina.vlada
Style @mari.zan / @iliyazosimov
Dress @sedecim_shop / @veshevorot